Your business gets a fix for the path between Lead → Booked Call → Client → Revenue using automated funnels and smart workflows.
I connect your website, funnels, and calendar into one system, so every visitor has a clear next step instead of a dead end.
That's cash you already paid for. I build reactivation sequences that turn dormant contacts back into booked calls.
Your business is losing sales at these four points.
You pay for the click, you get a lead, but no one talks to them for hours. They are gone before you see them.
They book a time but never arrive. Your calendar is full of empty boxes because you didn't remind them properly.
You talk to them, but they leave without buying. You didn't have the right tools to prove your value fast.
Old leads sit in your system doing nothing. You are ignoring a pile of cash that is already yours.
Proven growth systems, not just more marketing. I fix the gaps between discovery, inquiry, and conversion, building with HubSpot CRM, Airtable, n8n.io, Make.com and Zapier.
Conversion-focused landing pages and WordPress builds that establish credibility and capture inquiries from day one.
Structured booking funnels connecting Meta and social traffic straight through to Calendly or HubSpot Meetings.
Automated email sequences in HubSpot, ActiveCampaign or Instantly that nurture new leads and reactivate dormant ones.
Google Business Profile setup, local SEO, and automated review requests so you rank in local map search.
HubSpot and Airtable setup, pipeline structure, and migration off bloated software you're overpaying for.
Re-engagement sequences that turn dormant contacts already in your database back into booked calls.
Automated post-service review requests that build the Google proof local buyers check before they call.
Branded Canva templates, logo systems, and Meta ad creatives that feed your intake funnel.
Tools I build with
Platforms I build and automate with. Not affiliated with or endorsed by these companies.
See exactly where your leads are dropping off
I work with service businesses where a booked call is the moment revenue starts: clinics and wellness practices, salons and spas, coaches and consultants, house cleaning services, real estate, local businesses, and international distribution. If you are getting traffic but losing leads before they convert, the problem is usually the system, not the marketing. I fix those gaps so you capture more leads, book more clients, and earn more repeat business. I work remotely with businesses across Australia, the United States, and the United Kingdom.
Tap any project to see the full pipeline and automation breakdown.
Cut a Queensland massage clinic's software costs from $300 to $37/month while growing Google reviews from 19 to 77 in 4 months.
Re-engaged 3,000+ dormant leads for a US marketing agency, lifting email open rates from 15% to 28% and reopening qualified sales conversations.
"She has been so stellar to work with! She's taken the tasks and ideas i've given them and taken them to the next level. Her ability to adapt and comprehend digital marketing strategies and sales tactics have been fantastic and I'm regularly getting compliments from our internal team and clients on her work. We've won tens of thousands of dollars in additional business because of the great work she's doing for us."

"I hired Joan to help me grow my social media profile which was at 55k and is now at 95k in a few weeks. Having a professional like Joan on my team has really allowed me to focus on the growth of other areas of my business."

"Joan supported us by developing several call scripts as well as undertook lead generation for us in our chosen territory Canada. Joan was diligent, thorough, and had such a great 'can do' attitude. Joan's input was invaluable and comes with a great level of cheer and willingness. Really great to work with and would call on Joan again for any future work."


I am a business operator first, and an automation builder second. I bring 17+ years of front-line experience in sales outreach, customer support, and operations to your backend pipelines. I connect your CRM, funnels, and databases using tools like HubSpot, n8n, and Airtable to turn traffic into booked calls, solve admin bottlenecks, and reactivate dormant leads. I work with clients across Australia, the United States, and the United Kingdom.
No Fluff • Real Solutions • 40 Mins
Remedial Massage Clinic — Queensland, AU
Lightweight Booking Funnel & Automated Review Retention Engine
A clinic in Queensland relied on manual Facebook messaging and high-cost software. I implemented:
Cut monthly tool overhead from $300 to $37/mo while growing Google reviews from 19 to 77 in 4 months.
Marketing Agency — USA
CRM Funnel Architecture & Re-engagement Sequencing
A performance marketing agency in the US had over 3,000 dormant leads sitting unused in their CRM with no structured follow-up system. I designed a complete lead reactivation engine including:
Lifted email open rates from 15% to 28% and reactivated qualified conversations for the sales leadership team.